Professional Social Networking: Why and How

I’ve had this idea in my head for a presentation or article or something, but it’s not clearly formed yet. I’m hoping posting here (and maybe getting some feedback) will help me clarify my thinking. Maybe it is best left as a blog post.

When I started library school a yearish ago, I knew no one in the library world. I had never heard of Stephen Abram or Walt Crawford, let along Meredith Farkas or Karen Schneider. I had only started working in a library a few months before, and despite the fact that my first job was as a page in a library, my knowledge about libraries was limited.

I found that I really liked my first library class (Library Administration) and it spurred a lot of thoughts in my existing blog. As time went on, my blog became more and more about library stuff. At the same time, I sought out other library blogs and subscribed to them. At one point I was subscribing to hundreds of library blogs- I have cut back since then. Reading blogs did several things- it gave me glimpses into the different types of careers I might have, it clued me into what librarians were talking and thinking about now (something reading the professional literature just didn’t do) and also let me experience what a conference was about before I went. By selectively delving into the archives of some of the more long running blogs, I was able to gain an appreciation of where the profession has been in the last few years.

After reading blogs and writing for a while, I started commenting. I tried to keep up with my comments- looking for responses so I could respond back if needed, but I found the whole process unwieldy. Now, there’s a Firefox plug in called “cocomment” that watches my comments for me. I also started to examine my other web presences. I had a MySpace profile, which, luckily, had no embarrassing pictures or anything- I cleaned it up a bit so it looked presentable for potential employers and colleagues to find. I started actively seeking out librarians on social networks – looking through friends of friends for names I recognized, mostly. I did the same on Flickr, signed up for a Facebook account, etc. I joined the Ning network “Library 2.0” and was active there for a while. I created a library student Ning network, and though it is pretty dormant now I met a lot of great people through it and continue to find new blogs to read when new people sign up.

Somewhere along the way I redesigned my site and migrated to WordPress from Movable Type. I created a second site at karin.dalziel.org to serve as my C.V. I tried for a professional looking design. I started treating everything online as part of my professional identity- this may not always be important, but I believe it makes a difference, especially in the year or two before job hunting. That said, I tried not to totally stifle myself, either- much of my life is online, after all, and I don’t want to completely cut that off. Another big change was to start using my real name for nearly everything – commenting, site logons, etc. I still have a few places where I use an alternate logon, but there aren’t many. I check my name in several search engines to make sure my site comes up first, and that the results are indicative of what I want people to see.

A bit before I attended my first ALA conference in Washington D.C., I joined Twitter and started friending library people (later I extended friending to local people, educators, and computer geeks.) When I went to the conference, I brought my PDA- while I wasn’t always connected, I had internet often enough that I could see what people were doing on Twitter. I found it very useful, and would definitely recommend it.

Now I am in the maintenance phase of my online life- I take a look at new applications occasionally, but mostly stick with what I have. My MySpace and Facebook use has dropped off, but I’m active in blogging on my website, Flickr, del.icio.us and Twitter, among other places. I carefully tag photos to make them more findable, and CC license my work so it can be re-used with credit.

A few specific examples of what online networking has done for me:

I created an “Open Access for Librarians” presentation for a class. I was very happy with the slides and the talk. This was the first thing I put on my “Publications, Presentations and Projects” part of my professional website. I quoted Dorothea Salo’s blog, Caveat Lector in my presentation, so I sent a quick email with a link to the presentation on my own site so she would know. (At the time, I considered this more of a professional courtesy than anything- I’d like to know if I was being quoted.) Dorothea linked to my presentation (and complemented my on my website!!) and it was also picked up by Peter Suber and American Libraries Direct, an email that goes out to American Library Association members. It was also featured on the home page to my own library’s website.

More recently, I gave a brown bag talk on Zotero, a open source citation management program I have been using for over a year. I worked hard to create some amusing, attractive slides. I added the talk to my website (as I always do) and told people about it in Twitter and on my blog. I also responded to a request for slogans on the Zotero forum, pointing to the research LOLcats I made for the presentation on Flickr. I got a nice email thanking me, and got a free Zotero Tshirt and stickers. I was also recommended to do another presentation on Zotero.

Can it work for you?

I don’t necessarily think the online social networking approach will work for everyone, but for me, it has been amazing. I can’t afford to go to that many conferences (at this point, I pay out of my pocket for them) but online I can take part in conversations I wouldn’t otherwise be able to. It’s not a replacement for traditional, face to face networking, publishing, and conferences, but it is a great supplement. Another huge advantage for me is that I am a little shy when meeting people for the first time, but if it is someone I know from online, I at least have a way to start up a conversation.

Tomorrow I’ll post some do’s and do not’s for professional social networking.